About - kayleenguyen.com

01 PEER MENTORING

RMIT University - Melbourne

Offer insights from your personal academic journey to help mentees understand the expectations and challenges of their courses. Assist students in developing effective study habits and time management skills. Provide guidance on course material, assignments, and exam preparation. Empower students to solve problems independently by helping them develop critical thinking and problem-solving skills.

02 GROUPTAG PROJECT

Advanced Digital Marketing - RMIT University

Developed and implemented a comprehensive digital marketing strategy for Grouptag, improving student engagement and communication. Evaluated and optimized Grouptag’s mobile app, enhancing user engagement through mobile marketing strategies. Conducted a PESTLE analysis to assess political, economic, social, technological, legal, and environmental factors impacting the business. Analyzed SWOT by synthesizing internal and external insights. Reviewed customer segmentation, proposed data-driven improvements, created personas, and mapped the customer journey, identifying key touchpoints and interactions.

03 VISIT VICTORIA CX DESIGN

Customer Experience Design - RMIT University

Conduct in-depth primary and secondary research to gather insights on customer behaviors, pain points, and opportunities for improvement. Develop rich & authentic personas and create detailed customer journey maps to visualize the end-to-end experience of visiting Victoria, including pre-visit research, arrival, exploration, and departure. Identified key customer experience problems through design thinking methodologies, providing actionable solutions. Formulate a clear CX strategy aligned with Visit Victoria’s brand mission and future vision. Develop prototypes (e.g., mock-ups, storyboards) via Figma tool to visualize solutions. Analyzed customer data from research insights to define CX problems and develop targeted solutions.

04 VISIT THE MURRAY - VICTORIA

Interactive Marketing - RMIT University

Identify the target audience and create a persona to better understand their needs, preferences, and behaviors. Identify three relevant interactive marketing tactics suitable for attracting more visitors to the Murray Region Victoria. Developed a taxonomy of interactive engagement practices, identifying action/reaction chains to optimize consumer engagement. Defined different engagement types and motivations, ensuring they aligned with marketing objectives. Develop a storyboard for the chosen tactic, including visuals to help the client understand how they would implement this tactic in a potential campaign and what value they would get out of implementing this tactic. Created prototypes and consumer journey maps, ensuring end-to-end customer experience alignment for interactive marketing campaigns.

05 MARKETING INTERN

Marketing Eye - Melbourne

Drafting blog posts on various topics related to marketing trends, industry news. Assist in creating and editing written content, such as blog posts, social media updates. Help prepare marketing materials, such as presentations, and promotional content. Create engaging content, including graphics, videos, and posts, for various social media platforms. Recorded videos showcasing the workday of interns and internal activities of the company, contributing to the company’s internal and external communications.