Research target audiences, create buyer personas, and design multi-channel digital campaigns.
Use tools like Google Analytics, Facebook Insights, and HubSpot to track and measure the performance of digital campaigns.
Provide detailed reports on engagement, conversion rates, and ROI, and suggest actionable optimizations.
Identify trending topics, and create long-term strategies for blogs, social media, and website content.
Coordinate with content creators to ensure high-quality and engaging materials are published consistently.
Conduct surveys, polls, and interviews with customers to gather feedback on products and services.
Analyze results to identify trends, preferences, and pain points, which are used to inform marketing strategies.
Investigate competitors by reviewing their marketing efforts, pricing models, customer reviews, and product offerings.
Compile competitive reports that highlight strengths, weaknesses, etc. (SWOT) and market opportunities.
Define and communicate the value of new products to customers by identifying their unique selling points (USPs) and benefits.
Work with the creative team to develop messaging and visuals that resonate with target audiences.
Develop go-to-market strategies for new products, including pricing, distribution channels, and promotional activities.
Define and communicate the value of new products to customers by identifying their unique selling points (USPs) and benefits
Conduct market research to evaluate the feasibility of launching new products in specific markets.
Develop entry strategies that minimize risk and maximize visibility, including partnership opportunities, influencer campaigns, and PR.
Gather feedback from customers through surveys, product reviews, and focus groups.
Use insights to inform product improvements and marketing adjustments, ensuring products meet customer needs.
Evaluate e-commerce websites for user experience (UX) and recommend improvements for smoother navigation, faster load times, and easier checkout processes.
Implement A/B test landing pages and product descriptions to increase conversion rates.
Track metrics like cart abandonment, average order value, and customer lifetime value using Google Analytics, Shopify Analytics, or similar tools.
Optimize email marketing, retargeting ads, and upsell strategies based on insights.
Design and implement automated email campaigns for e-commerce businesses, including cart abandonment emails, promotional newsletters, and product recommendations. Test subject lines, content, and CTA buttons to boost open and click-through rates.
